Review the Research PUBLISHED RESEARCH ON ONLINE REVIEWS The results and insights from the Spiegel Research Center’s research into how online reviews influence Branded Apps Research Team purchase decisions have been published in the The research supporting this report was led by the following journals and textbooks: following members of the Spiegel Research Center: JOURNAL PUBLICATIONS *Full papers available upon request Tom Collinger Executive Director and Associate Professor Askalidis, Y., and Malthouse, E. C. (2016). “The Value of Online Customer Reviews.” RecSys 2016 - Proceedings of the 10th ACM Edward Malthouse Conference on Recommender Systems, 155-158. Association for Professor of Integrated Marketing Communications Computing Machinery, Inc. Ewa Maslowska Malthouse, E., Maslowska, E., and Viswanathan, V. “Do Customer Assistant Professor and Research Associate Reviews Drive Purchase Decisions? The Moderating Roles of Review Exposure and Price,” Decision Support Systems, 2017. Rebecca Wang Maslowska, E., Malthouse, E.C., and Bernritter, S. (2017), “Too Assistant Professor and Research Associate Good to be True: The Role of Online Reviews’ Features in Probability Su Jung Kim to Buy, International Journal of Advertising.” 36(1) 142-163. Assistant Professor and Research Associate Kim, S.J., Malthouse, E., and Maslowska, E. “Understanding the Role of Different Review Features in Purchase Probability.” Yorgos Askalidis Submitted to International Journal of Advertising, 2017. PhD Data Scientist Askalidis, Y., Kim, S.J., and Malthouse, E.C. (2017), “Under- standing and Overcoming Biases in Customer Reviews.” Decision 19 \ How Online Reviews Influence Sales \ spiegel.medill.northwestern.edu Support Systems. 97 (May 2017), 23-30.