More Insights from the Spiegel Research Center Social Media Online Negative Consumer As the digital marketing communications Contests Word-of-Mouth Engagement Engine landscape evolves, we will continue to look How do the new ways for innovative ways to measure the impact Do consumers who engage Do negative posts in a that consumers engage of engagement on consumer behavior. in social media contests social media environment with brands affect buy more? impact purchase behavior? customer value? To dive deeper into Spiegel’s research into how engagement via mobile apps and other channels influences purchase behavior and customer value, we invite you to visit us online. LEARN MORE about the Spiegel Research Multi-Platform Loyalty Programs Branded App ROI Engagement Center’s research-driven insights on marketing communications by visiting: Do instant rewards drive What is the value of How does multi-channel purchase in a loyalty customer engagement via engagement affect purchase spiegel.medill.northwestern.edu program? branded mobile apps? behavior? 20 \ How Online Reviews Influence Sales \ spiegel.medill.northwestern.edu

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