LINKEDIN REMAINS TOP SOCIAL PLATFORM FOR SHARING BUSINESS-RELATED CONTENT LinkedIn remains the top social network buyers rely on for sharing business- related content. A total of 84% of buyers said they occasionally or frequently share business content on LinkedIn. Email is still the channel most buyers 84% of buyers said employ to share content: 94% cited email as their number one channel for they occasionally sharing. Facebook held steady, cited by 37% of respondents, while Twitter saw a small increase to 64% this year, compared with 62% of respondents last year or frequently share saying they frequently or occasionally used the platform. business content on LinkedIn. Which channels do you use to share business-related content? (Frequently Or Occasionally) 2017 Content Preferences Survey Report • 8