US EOS VOLUPTAQUID UNTUMQU IDEBIT DOLUPTIBUS, CONSED UTEM IL IN RE Content shared by an industry influencer is given more credence when buyers consider how much time and weight to devote to a piece of content. An overwhelming 87% of buyers said they give more credence to industry influencer content. Last year, 35% of buyers said they gave more credence to content shared by an influencer, and 58% said it depends on the content/influencer. 87% of buyers give more credence to industry influencer content. When considering how much time/weight to devote to a piece of content, do you give more credence to content that is shared by an industry influencer? 87% 13% YesNo 2017 Content Preferences Survey Report • 7