INTERESTED IN LEARNING MORE? ABOUT THE AUTHOR Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component Carol Krol is a marketing of the publication’s editorial coverage focuses on the sales and journalist and storyteller by day, marketing automation tools that enable companies to better measure jewelry designer by night. She’s and manage their multi-channel demand generation efforts. a grammar nerd who loves to create compelling content. 201.257.8528 Read more from Carol. [email protected] ABOUT THE SURVEY The 2017 Content Preferences Survey polled 189 buyers of B2B products and services about their use of content in making purchasing decisions. One-third of respondents serve the technology/software industry, and 28% offer business services/consulting. Fifty-nine percent of respondents were from companies with annual revenue of more than $10 million. More than half (52%) of the respondents hold C-level, VP-level or Director-level positions at their companies. 2017 Content Preferences Survey Report • 12